L. Creighton Dinsmore: experienced graphic designer and design educator


KIA Motors

The concept for the KIA Motors brand centers on a bold, confident “I” which is refined to become the spine of a personal crest, capturing a sense of self-expression for those with a youthful spirit. The brand positioning for this identity focused on the “I” as in I am dynamic. I am self-confident. I am adventurous. I am looking for change. I am searching for something to truly surprise me.

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