L. Creighton Dinsmore: experienced graphic designer and design educator
The concept for the KIA Motors brand centers on a bold, confident “I” which is refined to become the spine of a personal crest, capturing a sense of self-expression for those with a youthful spirit. The brand positioning for this identity focused on the “I” as in I am dynamic. I am self-confident. I am adventurous. I am looking for change. I am searching for something to truly surprise me.