L. Creighton Dinsmore: experienced graphic designer and design educator
Brocade Communication Systems
The Brocade Communication Systems brand revitalization was created to have an aggressive, forward moving design. The brand positioning developed for Brocade was “Challenge With Intent”. Brocade constantly challenges people to do more with information and be ready for what’s next. The Brocade Brand Attributes are: Smart, Courageous, Motivating, Lean and Mean.